City managers and locally elected officials recognize the vital importance of maximizing their municipal revenues as a cornerstone of good government. The theme of an ILCMA Conference session presentation “Raising Municipal Revenues in Challenging Economic Times” was a relevant reminder that our cities must seize every opportunity to ensure that they are receiving every penny that they are due in taxes and franchise fees – not just as a strategy to help them survive a downturn, but also to ensure that they fulfill the duty of fiscal accountability to their residents and businesses.